The European Frontier: The EU’s expanding marketplace
There is a tendency for people outside of Europe to see the continent as a sort of giant museum. For the past three years, stories of the “BRICs’” (Brazil, Russia, India and China) stunningly high growth and the perennial euro crisis have done a good deal of damage to the “Old Continent’s” image. Somehow Europe’s old economic selling points – half-a-billion consumers, home of 150 Fortune 500 companies, a highly-educated and skilled workforce – have lost their potency.
