Ice cool clothing company made red hot by private equity

Posted by Emma Thorpe on January 18th, 2013 / 0 Comments

Discover how private equity investment is helping a Finnish clothing company reach an international audience in this video.

Reima is a Scandinavian market leader in outdoor clothing for kids. Today, it is the most successful of the Reima Oy brands, trusted by hundreds of thousands of mothers for its winter-proof clothing.

Watch the exciting story of how a private equity investment by Riverside  is helping a regional company energise its brand and reach a global audience, growing not only in the Nordics but also into Russia and China.

 

 

 

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