Simply asking the public’s opinion is an effective litmus test to assess public consciousness of any issue. So the EVCA sent out a team of charming interviewers to ask reluctant or hurried passers-by a few “simple” questions.
How often do you think someone answered the question, “What is private equity or venture capital?” with “… a form of investment where investors commit money and management expertise over time to help private companies achieve sustained growth”?
